I want to chat about something that might seem a bit old school but packs a powerful punch: email marketing.
Yep, you read that right! Sending emails might not sound as flashy as some social media strategies, but trust me, it’s a gem you don’t want to overlook.
Here are 6 reasons why you should utilise email marketing:
It’s Where the People Are:
Picture this: billions of people around the globe are checking their emails every single day. According to Statista, there were around 4.03 billion email users in 2021, and guess what? That number is only growing! So, when you send out an email, you’re reaching a massive audience, no matter what your business is about.
ROI That Packs a Punch:
Let’s talk numbers for a sec. Every business wants to see a solid return on investment (ROI), right? Well, email marketing delivers just that. For every dollar you spend on email marketing, you can expect an average return of $42, according to the folks at DMA. That’s a whopping 4200% ROI! Need I say more?
Builds Stronger Connections:
Here’s the beauty of email: it’s personal. When someone signs up for your email list, they’re inviting you into their inbox. That’s like being invited over for a cup of coffee and a chat! Use this opportunity to build genuine connections with your audience. And you know what happens when people feel connected to a brand? They stick around!
Trackable and Tweakable:
Unlike some other forms of marketing, emails are super trackable. You can see who opened your email, who clicked on your links, and who’s ghosting you. This kind of data is pure gold because it lets you fine-tune your strategies. If a certain subject line gets tons of opens, do more of that! If a particular offer falls flat, tweak it until it shines.
Cost-Effective Goodness:
Let’s circle back to that ROI for a sec. Not only does email marketing deliver a stellar return on investment, but it’s also budget-friendly. You don’t need a huge wad of cash to get started. There are plenty of email marketing platforms out there that offer affordable plans, some even for free!
Direct Access to Your Audience:
Social media is great and all, but there’s something special about landing right in someone’s inbox. With email marketing, you’re cutting through the noise and landing your message right where it matters most. Plus, studies show that people actually prefer to receive promotional content via email. It’s like getting a personal letter from a friend!
Overall, email marketing might not be the flashiest kid on the block, but it’s definitely a force to be reckoned with.
With its massive reach, impressive ROI, and ability to foster genuine connections, it’s a no-brainer for businesses big and small. So go ahead, dive into the world of email marketing and watch your business soar!
Check out our email marketing service