17 New Menopause Coaching Leads in Less Than 4 Days at £2.90 a pop!

Yeah that’s right. I recently have been blessed to be working with Sarah Pickney who is a peri-post menopause coach and she is a saint when it comes to women’s wellness especially when it comes to the menopause. 

This was an exciting project for me as I knew very little about the menopause - let alone menopause coaching.

However I truly believe with a ruthless work ethic and the internet at my fingertips no knowledge gap can’t be closed - with this case study I proved it!

So first off the goal for this project was to take people who weren’t actively looking for a menopause coach or even aware of it and turn them into a lead via Meta ads.

The best place for me to start as previously mentioned was doing a copious amount of research. (Many clients will often hear me refer back to the old quote - “if I had 8 hours to chop a tree down I would spend the first 7 sharpening my axe”)

With this research it armed me with all the ammunition I needed to disrupt her target audience from scrolling, bring a problem they are facing to the forefront of their mind, tease the solution by building intrigue and make them reach out.

Initially, the first and most crucial aspect of the ad is the hook (something that is hyper disruptive and makes her target audience drop everything to look at it). So in order to do this I decided to go against the grain with quite a wild hook! 😂

Yep quite a wild statement that I knew would tick anyone off, who is eligible for her coaching.

So once the prospect reads this as it goes against everything they believe in they instantly want to read more - especially with the “read caption” call to action.

But in the caption I cheekily put this…

“Perimenopause symptoms are nothing compared to the crippling anxiety and depression that come with it - Period!

No joke intended but let me tell you what is a joke…” 

and then went on to address specific issues her prospects were facing (amplifying the pain) and offered them a free call/dm for help (solution).

And it worked.

I started the ads running late evening and we woke up to a wave of messages and comments.

We got 17 leads at £2.90 a pop and her services start at £300…

But this wasn’t perfect as Sarah is a busy woman and simply doesn’t have the time to respond back and forth to leads and nurture them so the next move on the cards is to implement a lead magnet and email sequences to automate the lead nurturing process!

This is the best next move as it will allow her more free time as well as mean her leads will get access to her proven methods of coaching and her knowledge instantly.

If you or anyone you know is struggling during the menopause I would definitely recommend her as I’ve seen behind the scenes the amount of work she pours into her work - it’s inspiring. Her website is here: https://www.sarahpinckney.com/

And if you want flood your business with leads just reach out via the contact form or book a call 🙂